@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700;800;900;1000&family=DM+Mono&display=swap');
:root{color-scheme:dark;--ink:#111214;--paper:#f1eee7;--muted:#b4b3ae;--red:#ff5d4a;--red-text:#c82020;--line:#ffffff29}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--ink);color:var(--paper);font-family:'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}a:focus-visible,video:focus-visible{outline:3px solid var(--red);outline-offset:6px}img{display:block;max-width:100%;object-fit:cover}header{height:96px;padding:8px 5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand img{height:80px;width:80px;object-fit:contain}nav{display:flex;gap:32px;font-size:13px}nav a:hover,.text-link:hover,footer a:hover{color:var(--red-text)}.wrap{width:90%;max-width:1400px;margin:auto}.button{display:inline-flex;align-items:center;justify-content:center;gap:35px;padding:19px 25px;background:var(--red);color:#111214;font-weight:800;font-size:14px;transition:background .2s}.button:hover{background:#ff8475}.button.small{padding:13px 18px;font-size:12px}.hero{padding-top:67px;padding-bottom:42px}.eyebrow,.section-label,.caption,.process-line,.work-item span,.steps>article>span,.fine,.other-services>span,footer{font-family:'DM Mono',monospace;font-size:11px;letter-spacing:.07em}.eyebrow{text-transform:uppercase;margin:0 0 28px}h1{font-size:clamp(52px,8.3vw,126px);line-height:.92;letter-spacing:-.065em;font-weight:1000;margin:0;max-width:1300px}em{font-style:normal;color:var(--red-text)}.hero-bottom{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-top:30px}.hero-bottom p{font-size:18px;line-height:1.55;margin:0;color:var(--muted)}.text-link{display:inline-flex;align-items:center;gap:25px;font-size:14px;font-weight:700;border-bottom:1px solid currentColor;padding-bottom:8px}.process-line{margin:30px 0 0;color:var(--muted)}.process-line span{padding:0 13px;color:var(--red-text)}.section-label{display:flex;justify-content:space-between;align-items:center;padding:15px 0;border-top:1px solid var(--line)}.section-label h2{font:inherit;margin:0}.section-label>span{color:var(--muted)}video{display:block;width:100%;aspect-ratio:256/135;background:#000;object-fit:contain}.caption{color:var(--muted);margin-top:15px}.section{padding-top:100px;padding-bottom:100px}.section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:40px}h2{font-size:clamp(36px,4vw,60px);line-height:1.04;letter-spacing:-.045em;margin:0;font-weight:800}.section-heading>p{max-width:350px;margin:0;color:var(--muted);font-size:15px;line-height:1.7}.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.work-item{border-bottom:1px solid var(--line);padding-bottom:24px}.work-item img{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;transition:filter .2s}.work-item:hover img{filter:brightness(1.13)}h3{font-size:20px;margin:20px 0 10px;letter-spacing:-.025em}.work-item span{font-size:10px;color:var(--muted)}.services{background:var(--paper);color:var(--ink);color-scheme:light}.services .eyebrow{color:#9f2b1e}.service-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:90px}.service-layout h2{font-size:clamp(36px,4.8vw,69px)}.services em{color:#a12c20}.service-layout p,.about p{font-size:16px;line-height:1.75;color:#575752}.service-layout .lead,.about .lead{font-size:22px;line-height:1.4;margin-top:0;color:inherit}.deliverables{padding:0;margin:25px 0 30px;list-style:none}.deliverables li{border-top:1px solid #11121433;padding:13px 0;font-size:14px}.deliverables li:before{content:'↗';margin-right:15px;color:#a12c20}.button.dark{background:var(--ink);color:var(--paper)}.button.dark:hover{background:#333}.service-layout .fine,.fine{font-size:11px;line-height:1.6}.other-services{display:flex;justify-content:space-between;gap:20px;align-items:center;border-top:1px solid #11121433;margin-top:65px;padding-top:20px}.other-services p{font-size:14px}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:55px}.steps article{border-top:1px solid var(--line);padding-top:22px}.steps>article>span{color:var(--red-text)}.steps h3{font-size:25px;margin:35px 0 14px}.steps p{font-size:14px;line-height:1.75;color:var(--muted)}.about{border-top:1px solid var(--line);display:grid;grid-template-columns:.85fr 1.15fr;gap:100px;align-items:center}.about-brand{display:grid;place-items:center;background:#18191b;min-height:380px}.about-brand img{width:280px;height:280px;object-fit:contain}.about .eyebrow{font-size:11px;color:var(--muted)}.about .lead{margin-top:25px}.about p{color:var(--muted)}.about .text-link{margin-top:15px}.contact{background:#202123;border-top:1px solid var(--line)}.contact h2{font-size:clamp(40px,6vw,88px)}.contact-bottom{display:flex;align-items:center;justify-content:space-between;margin-top:35px;gap:30px}.contact-bottom p{font-size:17px;line-height:1.7;color:var(--muted)}.email{display:inline-block;margin-top:24px;font-size:clamp(16px,2vw,26px);border-bottom:1px solid #fff7;padding-bottom:6px}.contact .fine{color:var(--muted)}footer{display:flex;justify-content:space-between;gap:20px;padding-top:28px;padding-bottom:28px;color:var(--muted);font-size:10px}.skip{position:absolute;left:20px;top:-100px;padding:15px;background:var(--paper);color:var(--ink);z-index:10}.skip:focus{top:10px}@media(max-width:800px){header{height:85px}nav{gap:15px;font-size:12px}nav a:nth-child(n+3){display:none}.hero{padding-top:45px}.hero-bottom{align-items:flex-start;flex-direction:column}.hero-bottom p{font-size:16px}.hero h1{font-size:clamp(43px,8.5vw,68px)}.section{padding-top:65px;padding-bottom:65px}.section-heading{display:block}.section-heading>p{margin-top:25px}.work-grid{grid-template-columns:1fr}.work-item img{aspect-ratio:16/9}.service-layout,.about{grid-template-columns:1fr;gap:35px}.steps{grid-template-columns:1fr 1fr}.other-services{flex-wrap:wrap;justify-content:flex-start;gap:12px 30px}.other-services>span{width:100%}.about-brand{min-height:280px}.about-brand img{width:230px;height:230px}.contact-bottom{align-items:flex-start;flex-direction:column;gap:10px}footer{flex-direction:column}.section-label{font-size:9px}.process-line{font-size:10px}.process-line span{padding:0 5px}.eyebrow{font-size:9px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}


/* Selected projects: shared typography, palette and spacing from the site. */
button:focus-visible,iframe:focus-visible{outline:3px solid var(--red);outline-offset:6px}
.portfolio-list{display:grid;gap:40px}
.portfolio-project{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:40px;padding:0 0 40px;border-bottom:1px solid var(--line);align-items:center}
.project-player{position:relative;aspect-ratio:16/9;background:#18191b;min-width:0}
.project-play{display:flex;position:absolute;inset:0;align-items:center;justify-content:center;overflow:hidden}
.project-play[hidden]{display:none}
.project-play img{width:100%;height:100%;object-fit:cover;transition:filter .2s}
.project-play:after{content:'';position:absolute;inset:0;background:linear-gradient(transparent 50%,#000c)}
.project-play:hover img{filter:brightness(1.1)}
.play-icon{position:absolute;z-index:1;display:grid;place-items:center;width:68px;height:68px;background:var(--red);color:var(--ink);border-radius:50%;font-size:23px;padding-left:4px;box-shadow:0 4px 30px #0005}
.play-caption{position:absolute;z-index:1;bottom:22px;left:24px;right:24px;display:flex;justify-content:space-between;color:#fff;font-size:14px;font-weight:700}
.project-player iframe{display:block;position:absolute;inset:0;width:100%;height:100%;border:0}
.project-player video{width:100%;height:100%;aspect-ratio:16/9;object-fit:contain}
.project-player video[hidden]{display:none}
.project-number{font-family:'DM Mono',monospace;font-size:10px;line-height:1.7;letter-spacing:.07em;text-transform:uppercase;color:var(--red-text);margin:0 0 20px}
.project-details h3{font-size:clamp(28px,3vw,44px);line-height:1.08;letter-spacing:-.045em;margin:0}
.project-description{font-size:15px;line-height:1.7;color:var(--muted);margin:20px 0 24px}
.project-credits{margin:0 0 26px}
.project-credits>div{display:flex;gap:16px;justify-content:space-between;border-top:1px solid var(--line);padding:12px 0}
.project-credits dt{font-family:'DM Mono',monospace;font-size:10px;line-height:1.7;text-transform:uppercase;letter-spacing:.07em;color:var(--muted)}
.project-credits dd{font-size:12px;line-height:1.5;margin:0;text-align:right}
.reel-excerpts{margin-top:36px;border-top:0;padding-top:0;padding-bottom:24px}
.reel-excerpts h3{font:inherit;margin:0}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:1000px){.portfolio-project{grid-template-columns:1fr;gap:28px}.project-details{max-width:650px}.project-details h3{font-size:36px}}
@media(max-width:480px){.play-icon{width:54px;height:54px;font-size:18px}.play-caption{bottom:15px;left:16px;right:16px;font-size:12px}.project-details h3{font-size:30px}.project-credits>div{gap:12px}}
@media(prefers-reduced-motion:reduce){.project-play img{transition:none}}

/* 2026-10-16 — Video-first campaign positioning, built on the existing site system. */
.campaigns{background:#17191b;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.campaign-head{display:grid;grid-template-columns:1.2fr .8fr;gap:70px;align-items:end;margin-bottom:42px}
.campaign-head h2{font-size:clamp(44px,5.7vw,82px);line-height:.98}
.campaign-head>p{max-width:490px;color:var(--muted);font-size:17px;line-height:1.7;margin:0}
.campaign-asset-flow{display:flex;align-items:center;gap:10px;flex-wrap:wrap;padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.campaign-asset-flow>span:not(.flow-lead):not(.flow-arrow){padding:10px 13px;border:1px solid #ffffff27;background:#ffffff08;font-size:12px;font-weight:700}
.flow-lead,.flow-arrow{font-family:'DM Mono',monospace;color:var(--red-text);font-size:12px;text-transform:uppercase}
.flow-arrow{font-size:21px;margin:0 7px}
.campaign-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:45px 0}
.campaign-grid article{background:#202224;padding:34px 30px;min-height:280px;border-top:2px solid var(--red)}
.campaign-number{font:11px 'DM Mono',monospace;text-transform:uppercase;color:var(--red-text);letter-spacing:.06em;margin:0 0 30px}
.campaign-grid h3{font-size:clamp(22px,2.4vw,32px);line-height:1.15;margin:0 0 16px}
.campaign-grid article>p:last-child{font-size:15px;line-height:1.7;color:var(--muted);margin:0}
.ai-extension{display:grid;grid-template-columns:.85fr 1.15fr;gap:55px;padding:45px 0 0;border-top:1px solid var(--line)}
.ai-extension h3{font-size:clamp(36px,4.5vw,64px);line-height:1;letter-spacing:-.045em;margin:0}
.ai-extension>div:last-child>p{font-size:16px;line-height:1.75;color:var(--muted);margin:0 0 16px}
.ai-extension .ai-note{font-size:13px!important;border-left:2px solid var(--red);padding-left:17px;margin-bottom:25px!important}
@media(max-width:1000px){.campaign-head{grid-template-columns:1fr;gap:20px}.campaign-grid{grid-template-columns:1fr 1fr}.ai-extension{grid-template-columns:1fr;gap:30px}}
@media(max-width:640px){.campaign-grid{grid-template-columns:1fr}.campaign-grid article{min-height:auto;padding:28px 24px}.campaign-head h2{font-size:clamp(40px,11vw,58px)}.campaign-asset-flow{align-items:flex-start}.flow-arrow{display:none}.flow-lead{width:100%;margin-bottom:8px}.ai-extension{padding-top:35px}}